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Are you ready for Bowls England’s Bowls’ Big Weekend?

We caught up with Bowls England’s events officer, Laura Blatherwick, to hear her top five tips on how to get the most from your Bowls’ Big Weekend event, taking place from Friday, May 27, until Sunday, May 29.

  1. Plan, plan, plan! Think about the weather and make sure you have enough activity to keep your guests entertained
  2. Pull together a group of volunteers and plan a clear schedule for them – give them a brief so they know of expectations on the day
  3. Ensure your communication details are up to date and you are responsive to questions
  4. Bring your club to life with a host of extra activities – if it’s sunny why not host a great British BBQ or raise funds for your club with a raffle
  5. Make sure people are seeing your club at its best! Tidy the clubhouse and surroundings to make it look good and a place that people want to come back to.

How will Bowls England help with my event?
Get the most out of your Bowls’ Big Weekend event with the support of Bowls England, who will support you every step of the way.

Bowls England understand the importance of putting on a great social bowls event, which is why they have increased the number of webinars for affiliated clubs in 2022.

Webinars will cover a range of topics – including marketing your event, volunteer support and how to ‘dress your club to impress’. If you have not been able to attend any the webinars, you can catch up with recorded versions online via the Bowls England website.

Don’t forget to register your event through Bowls England as it gives you access to a host of online resources to promote your event.

These resources will help attract more people to our sport and increase participation in general.

Need more reasons to register?
Bowls’ Big Weekend presents the opportunity for clubs to increase membership and get more people playing our wonderful sport.

Last year’s weekend was a carnival for our sport and saw record numbers of people flocking to clubs across the country to try our great game. Over 1,100 events took place all over the country at 603 Bowls England affiliated clubs, with the sun shining down on new players of all ages as they got to grips with the game. An average of 26 people attended sessions at participating clubs.

All research points to open days being the key to getting new players into clubs, and Bowls England will be running a centralised marketing campaign once again to get people to registered clubs up and down the land.

A total of 21 million people saw bowls content on TV and online in 2021 – and Bowls England is aiming for similar exposure once again. Your club does not want to miss out!

Ready to take part? To register to take part in Bowls’ Big Weekend 2022, visit www.bowlsbigweekend.com

Bowls International is the World’s No.1 bowling magazine, established in 1981. A comprehensive report of Bowls’ Big Weekend will be included in the July issue.

A six-month print subscription to Bowls International is priced at just £19.90, or a 12-month subscription is £35.99 – that’s less than £3 per month and includes FREE POSTAGE. Subscribe today to save up to 40% on the cover price

[Photograph supplied by Bowls England]