- Advertisement -


Bowls England is delighted to announce a four-year extension to its long-standing partnership with leading bowls apparel company, Aceit. The agreement sees Aceit continue as official apparel partner of Bowls England providing teamwear to the England international programme and delivering Bowls England’s online and event retail operations.

A new England teamwear range will be revealed at the end of the month as the national team compete in the British Isles Series.  Aceit will also being providing apparel for the England age group teams, Bowls England representatives and volunteer team at the Aviva National Finals in August.  They will manage the Bowls England online retail function providing a range of apparel and other products to the bowls community and be present in the Fan Zone at the Aviva National Finals and future major events.

Aceit is an Australian owned business with 35 years of experience suppling branded uniforms and merchandise for sport.  They entered the UK market in 2016, beginning work with Bowls England in 2008.  Counties and clubs around the country have engaged Aceit for their teamwear provision and they have played an important role in the journey bowls is on to modernize its image.

Bowls England and Aceit will be working together to expand its retail presence and product lines, and affiliated Bowls Clubs will be provided with a discount on teamwear supplied by Aceit.  We are also hoping to grow the fanbase of the England national teams with Bowls England’s very first replica range being developed in time for this year’s World Championships in Australia.

“Aceit is pleased continue with the Bowls England partnership and are excited about how the sport is reaching new audiences.  We look forward to supporting clubs and counties with their coloured club clothing requirements and helping modernize lawn bowls in England,” said Gino Arcella managing director, Aceit.

Bowls England chief executive, Jon Cockcroft, added: “We are delighted to continue our relationship with Aceit as we look to grow the visibility of our sport and build our merchandising programme.  Aceit have been a loyal supporter of bowls in England and have played an important part in presenting a more modern image of our sport through coloured clothing.  We are excited to build on our existing partnership and work together to help ensure bowls is fit for the future.”

Visit Aceit at the Aviva National Finals from August 10-27 where you can browse a range of Bowls England merchandise and clothing.

Tickets for the Aviva National Finals start from just £4 for adults and £1 for Under 18s – find out more about the event on the Bowls England website www.bowlsengland.com